The only difference is that KRAFT SINGLES will now be called DAIRYLEA SLICES. Some of the other KRAFT cheese products will also be changing to the DAIRYLEA brand too.
Why the change? In 2012 Mondeléz International split from KRAFT Foods Group, and Mondeléz International obtained a licence to manufacture KRAFT cheese products using the KRAFT Brand name in Australia. That licence is expiring soon, which means that we have the opportunity to give these much-loved products a new look, and inject some DAIRYLEA fun into
Australian fridges and pantries.
To put it simply, your favourite cheese is staying exactly the same.
If you have any questions or comments, no need to have a cow! Just call our friendly customer service on: